Redesigning the travel lock for a fleeting memory
We found that even though the lock market is heavily saturated with various travel locks, users were still frustrated. Our market research showed that locks were either very high-tech and expensive, or cheap, traditional and disposable is the user forgets the code. We saw a niche in the market for an analog lock that could leverage simple technomolgy to help troubleshoot unlocking issues.
Alex just finished her undergraduate degree, and is taking time off to travel before starting grad school next year. She has been saving for this trip for some time, and wants to document as much as she can. Alex is quirky and energetic, but tends to be forgetful, especially when she’s out of her normal routine.
Current user journey
Users talked about the stress of having to remember long codes, especially when traveling. When we watched users participating with current locks, they were unsure of themselves and lacked confidence. They consistently asked things like "Did I put in the right code?", "I feel stupid!", and "Why can't I open it?".
In order to determine which features would be most important, we began narrowing down and prioritizing frustrations. Although we came up with many solutions, we wanted our product to be in the mid level price range so we had to choose what was most important.
Understanding user pain points
Memorization: Long number codes are hard to remember when not used daily.
TSA Approved: Must have a TSA key hole or it will be cut off when traveling through security.
Onboarding: How to setup the lock and its code after purchasing.
Feedback: No negative feedback for attempts at trying to open the lock.
Recognition: The design of a lock is so universally known that it makes the object more valuable to an onlooker.
Size & Weight: Bulky size and heavy weight makes it hard to attach to various objects and keep on hand.
Moveable interface with digital numbers: Functions similarly, using muscle movement to aid in memorization. When the lock is not in use the numbers go dark, disguising the interface from potential threats.
Haptic Feedback on the center unlock button: Feedback for errors.
2 Digit Unlock Code: Easy to memorize an quickly unlock (Must be reset with phone after 3 strikes)
Cable Lock: Flexible enough to attach to zippers.
USB Type C Port: Plug into phone to reset password & unlock if necessary.
TSA key hole: For traveling requirements.
During onboarding, users are prompted to plug in their lock to their phone in order to register their lock. When they forget their passcode, they can simply plug in the lock and the phone will unlock when it recognizes their number.